The Journal

Discover the stories, traditions and secrets behind artisanal pastries and sweets.

Elegantly arranged oriental dessert buffet with varied heights and golden lighting

Apr 2, 20266 min read

How to Build a Stunning Dessert Table: Oriental Sweets Edition

Quantities per guest, colour harmony, height balance, and tea-coffee pairing rules — your practical guide to a dessert table that will leave everyone speechless.

Iftar table laden with multicultural desserts including dates, kunafa, and baklava

Guides & Occasions

Mar 30, 20266 min read

Ramadan Sweet Traditions: A Guide to Iftar Desserts Across Cultures

From Arabic kunafa to Algerian zlabia to Indian sewaiyan — a multicultural journey through the iftar desserts that unite communities across the UAE.

Assortment of Persian confections with pistachios and saffron on embroidered fabric

Origins & Heritage

Mar 25, 20267 min read

Persian Confections: Sohan, Gaz and the Sweet Heritage of Iran

From Isfahan's legendary gaz to Qom's saffron sohan — discover the ancient Persian confections where saffron, rose water, and pistachio compose a symphony of flavour.

Assortment of Indian mithai including kaju katli, ladoo and barfi on a brass platter

Culture & Traditions

Mar 20, 20267 min read

Indian Sweets in the UAE: Kaju Katli, Ladoo and the Art of Mithai

From silver-leafed kaju katli to cardamom-scented besan ladoo — dive into the rich, colourful world of Indian confections and their festive significance.

Luxury oriental pastry gift boxes with golden ribbons

Gifting

Mar 15, 20266 min read

Eid Gifting Guide: Premium Sweet Boxes for Every Budget in the UAE

From affordable family boxes to bespoke luxury platters — find the perfect sweet gift for every Eid occasion in the UAE.

Three varieties of baklava displayed side by side on a golden platter

Origins & Heritage

Mar 10, 20267 min read

A World of Baklava: Turkish, Algerian, Lebanese — What Makes Each Unique

From the paper-thin phyllo of Turkey to the robust dioul of Algeria and the generous nut layers of Lebanon — explore the traditions that shape each baklava.

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